The Machinery of Hope: Inside the grass-roots field operation of Barack Obama, who is transforming the way political campaigns are run

In the process, the Obama campaign has shattered the top-down, command-and-control, broadcast-TV model that has dominated American politics since the early 1960s. "They have taken the bottom-up campaign and absolutely perfected it," says Joe Trippi, who masterminded Dean's Internet campaign in 2004. "It's light-years ahead of where we were four years ago. They'll have 100,000 people in a state who have signed up on their Web site and put in their zip code. Now, paid organizers can get in touch with people at the precinct level and help them build the organization bottom up. That's never happened before. It never was possible before."..."We're seeing the last time a top-down campaign has a chance to win it," says Trippi. "There won't be another campaign that makes the same mistake the Clintons made of being dependent on big donors and insiders. It's not going to work ever again." (Read the entire article)